Doing Facebook right

I was invited by the Ark Group to present at their Web 2.0 for Business seminar on how the State Library was using Web 2.0 applications. The presentation before mine was from the Office of Crime Prevention, which is part of the WA Police Department on their use of Facebook for School Leavers week. They […]

Selling the idea of a Social Media Strategy

I agree with Jeremiah Owyang when he wrote How to Overcome Social Media Scare Tactics. You can not scare conservative organisation like government agencies into adopting social media and radical change by using fear of missing out next big thing. It must be more subtle and less dramatic than that. Though that does not mean you can not use fear as tool to get an agency moving along the path to social media.

Why government agencies need a social media strategy

This is the first in a series of posts about government agencies and social media strategies. Recently, I had a bad experience with Transperth, so I blogged about my experience. I was wondering how Transperth should respond, when I found I was invited to contribute to the Office of eGovernments’s updating of the Guidelines for […]